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What began as a curious engineer’s infatuation with improving the established bicycle wheel in the early 1980s has evolved into one of the most successful bicycle component brands. By late 1997, Rolf’s unique, patented designs gained worldwide acceptance and firmly established the Rolf brand as the leader in high performance bicycle wheel systems. Armed with several new design patents which contribute to substantial improvements in strength, durability, weight reduction and aerodynamic performance, Rolf Prima continues to develop a comprehensive line of high performance road wheels

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